this stuff is AMAZING - I tend to wash my jeans after about a dozen wears, and even though I airdry, I still hate what the washing machine does to the fabric. First off it smells SO clean and fresh, and the scent doesn't morph into a musty funk (remember "smells begone" circa 2004???). but as a person who values cleanliness, it's the CLEANING factor that I really love about this product. 10/10 would recommend and can't wait to all the other scents.